Pirie, K
Competitive pricing and bundle deals when ordering in multipacks of 5, 10, 25 or 50
Coupling low price points with a myriad of flavor options are two marketing strategies that have made tobacco products most appealing and accessible to youth, and tobacco companies seem to be using the same playbook to promote new oral nicotine products as well
Concerningly, the data also show that among those who use nicotine pouches, over 37% (nearly 2 in 5) youth under age 21 reported using nicotine pouches more than five days in past month, as did 57.8% (3 in 5) young adults
They are consistently smooth and well constructed with a good flavor profile
Reformers should focus on reforming the existing system so that it functions as intended: an efficient, predictable, and transparent route to market for products that will meaningfully reduce risk for individuals who would otherwise smoke