A 2007 survey, which included Australian quitters, "found that smokers who used the cold-turkey method to quit were almost twice as likely to abstain for a month or more in their attempt" as those using a gradual reduction or cut-down method
Colbert is also the leading actress in the advertised film, in which she is shown smoking cigarettes
Robert Shipley, director of the prestigious Duke University Quit Smoking Clinic, has come up with a tool to help people through the struggle
Historians claim Robert Gloag opened the first cigarette factory in London in 1856, followed shortly thereafter by Philip Morris, known for his customized hand-made cigarettes
It is therefore impossible to speak of a single or uniform product
"There is also the small problem of a plain packaging ban being illegal, according to international treaties the UK and others have signed." Anti-smoking organisations, however, said that citing the illegality of plain packaging is a standard tobacco industry line and is disputed by independent legal experts