When the term tobacco product is used to refer to any product containing tobacco or nicotine and intended for consumption, a third and fourth category of such products may become relevant, and especially with regard to recent developments in methods of nicotine consumption: heated tobacco products ( HTPs ) and nicotine-only products (also called alternative nicotine products or simply nicotine products )the latter term itself essentially a misnomer because, while nicotine-only products do not contain tobacco, but rather nicotine in the absence of tobacco, they typically also contain other ingredients besides nicotineboth of which function to deliver nicotine to a user while potentially providing harm reduction from the negative effects of using smokeless tobacco or consuming tobacco smoke
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Islami F, Goding Sauer A, Miller KD, Siegel RL, Fedewa SA, Jacobs EJ, et al
The review also recommends the promotion of vapes as an effective swap to stop tool to help people quit smoking, as well as improving prevention in the NHS so that smokers are offered advice and support to quit at every interaction they have with health services
Because this was already a well-known brand, they did not have to start from scratch
