Microsoft reportedly spent $300 million[53] to preface the launch with weeks of marketing hype.[54] So successful was it that, even among computer illiterates, Windows 95 became a topic of conversation.[55] The company spent millions for rights to the Rolling Stones hit Start Me Up, which became the anthem for the Windows 95 launch.[56] It bought out the print run of the venerable Times of London on August 24, the day of the launch, and gave away the newspapersfattened with advertising for Windows 95.[57] A huge banner, stretching some thirty stories and proclaiming Microsoft Windows 95, was suspended from the landmark CN Tower in Toronto.[58] In New York, the Empire State Building was illuminated in three of Microsofts four corporate colorsthe first time a companys colors had so bathed the Manhattan skyscraper.[59] Not since the first landing on the moonor, at any rate, since the last Super Bowlhas America been more aflutter, a U.S.-based correspondent for Londons Independent newspaper wrote about the Windows 95 fuss, his tongue decidedly in cheek.[60] It was easy to lampoon the hype
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