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Leo Burnett's creative director was awed when he first saw Winfield: "I had seen cowboys, but I had never seen one that just really, like, he sort of scared the hell out of me (as he was so much a real cowboy)"

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With China's booming population and economy, the nation is one of the world's leading consumers of cigarettes

A documented strategy, developed by the largest manufacturer of spit tobacco in the United States, to graduate new, young users to stronger brands has been in place since 1984