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To me, this suggests the reason they have not invested in the new trend of e-cigs may be because they cannot find a way to mould this industry to their current business model and are therefore unsure how they can maximise profits while selling e-cigarettes because many users can mix their liquids at home

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Thats why people in the USA prefer to buy a carton of cigarettes rather than a pack of custom packaging boxes with logo

Lets get into the third factor: average e-liquid consumption per day

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