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Many people continue smoking while trying to switch to electronic cigarettes

Plus, according to stats, 63% of consumers rebuy a product because of the appearance of its packaging

According to the study, countries where graphic images have been used have seen a drop in smoking rates, but LaVoie said the dips could also be explained by other measures to prevent smoking, like raising taxes on cigarettes and implementing smoking bans

They point out that in the U.K., where e-cigarettes are encouraged for smoking cessation, there have been no vaping-related deaths.

Tobacco Control , 23 :33944