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However, after initially launching with the 'tattooed man' series of adverts, it was decided to continue with 'cowboy' as the archetype to represent what the brand stood for

Before settling into her chair for a Virginia Festival of the Book talk about her new book, "Art Work: On the Creative Life," photographer Sally Mann described feeling at home on the Paramount Theater stage

Think Peppermint Storm, Icy Berries, Tropical Mango, and Orange Spark each fresh, fruity, or minty without being too sharp

As such, those companies will continue to put smaller warning labels on all of their products

It's summed up in the very old saying "birds of a feather flock together." Giving a brand a personality taps into the same psychology

Another challenge could come from outside Colorado