The loss to state coffers, due to illicit cigarettes, was estimated at Rs.79 billion in 2023, according to a research cited by CTC.
In 1974, 51% of men and 41% of women smoked cigarettes which accounted to nearly half of the adult population
The study also includes excerpts from numerous internal company documents reflecting the industrys sophisticated marketing approaches in areas including: Building a menthol market in Black communities The report examines tobacco industry efforts to sell more menthol products within Black communities by deluging urban centers with menthol cigarette advertisements on billboards, buses and subways, distributing free starter packs and discount coupons, and featuring prominent Black athletes and entertainers in menthol advertisements in leading Black newspapers and magazines
Husari A, Shihadeh A, Talih S, Hashem Y, El Sabban M, Zaatari G
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