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With eight out of the top 10 brands experiencing declines in value, tobacco giants must be brave in admitting market shifts and strategically planning their next moves to sustain global dominance and relevance. Chesterfield (brand value $3.1 billion) has maintained its brand value year-on-year and advanced one position to seventh place

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The Saudi SFDA certification led to the exit of small and medium-sized enterprises from the market, reducing the number of brands by 20% in 2024, while top companies increased their market share to 65%

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Recent market analysis shows OCB commands 28% of the $1.2 billion global premium rolling paper segment, with sales growing at 9.3% annually as health-conscious consumers prioritize natural materials over bleached alternatives23