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TikTok creators pitch fridge cigarettes as a better-than-smoking habit, which is technically true, but dentists warn that Diet Cokes acidity erodes enamel, and nutritionists note emerging links between high diet-soda intake and cardiovascular risk

Unfair insight

Public Health England has famously stated that vaping is 95% less harmful than smoking and promotes it as a cessation tool for adult smokers who have failed with other methods

People see things better when they are at eye level, so put popular tobacco there

More recently, we have seen this problem enacted on a scale unheard of since the attack on the Twin Towers in 2001, and arguably since before even then

The industry has grown ever more reliant on revenue from menthols