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Those who continue to smoke may subject themselves to at least 11 kinds of cancer, numerous other diseases and a lower quality of life
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
You must balance compliance, cost, and user adoption to ensure program success
They are the linchpin in any monitoring program
Or they might leave your luggage at the departure airport
Gold means better for health
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