Based on the few high-quality studies that specifically address if e-cigarettes are an effective tool for smoking cessation, the evidence suggests that e-cigarettes may help smokers to quit smoking or reduce the number of cigarettes smoked per day
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Ads targeted women too, according to the American Heart Association, designing feminine package designs and labeling some cigarettes with feminine names. The companies specially sought out female customers with ads in womens magazines promoting brands like Virigina Slim and now more than 40% of women smoke menthols, compared with 31% of men, according to the FDA