LETTERING: Blue Lettering
advised B&W similarly in a 1984 cigarette smokers study that frequently mentioned positive characteristics of Kool Filter Kings were refreshingness, coolness, smell, sensation, and smoothness40 That year, Cunningham and Walsh advised B&W to forge Kool's popularity worldwide by positioning the brand as something enjoyable from US, most refreshing taste sensation.41 Figure 2 shows some examples of refreshing and cool messages
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9.1 What to look for when buying Choose cigarettes with: Light or gold labeling Slim or compact size Smooth airflow filters Cleaner burn profile Over time, this makes a real difference
Few studies focus specifically on chewing tobacco, despite substantial variation in observed risk depending on the composition of the tobacco products and mode of use
Bowl Width: about 1 in / 2 cm