But I needed a job. That was a weird job
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Some natural materials work as substitutes, but only plant-based, additive-free options burn cleanly enough to use safely
Hard pack protects the product better
However, increased taxes on cigarettes will potentially increase the trade of illegal cigarettes, according to the U.S
The product that everybody knew is NOT what theyre selling