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But the new study, published in the journal PNAS, is perhaps the first to so directly tie e-cigarettes to cancer

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In the first three months of pregnancy the risk of miscarriage is highest with the majority of experts agreeing that most of these miscarriages cannot be prevented and are due to genetic abnormalities

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"The ads we found from Blu in 2017 had these fake warnings at the top that really adhered to the warning messages requirements that are now required on e-cigarette ads by the FDA," says Brittney Keller-Hamilton, the study's lead and a researcher at Ohio State University's College of Public Health